Corporate Social Responsibility
What we do to become socially accountable to us, business partners, environment, stakeholders, and the community.
At PROfound Leadership, we believe true leadership extends beyond the workplace. That’s why we are committed to acting ethically, sustainably, and responsibly in everything we do - creating positive impact not only for our clients and partners, but for our planet, communities, and future generations.
We recognise that we are part of a much bigger ecosystem - interconnected with people, values, and nature. Our Corporate Social Responsibility (CSR) approach ensures we remain socially accountable to our business partners, stakeholders, the environment, and society as a whole.
PROfound Leadership ensures CSR (Corporate Social Responsibility) by:
- Reducing our carbon footprint
- Maintaining cleanliness and emitting fewer or no pollutants
- Keeping our employees and stakeholders safe
- Supporting education, and communities by donating
- Promoting reusing, reducing, and recycling motto
- Ensuring fair labour practices
- Respecting the law and honoring politics
- Maintaining the legality of the business activities
- Engaging in safe and fair trading
- Encouraging diversity and inclusion
Below are some insights into these CSR areas.
Environment
PROfound Leadership have joined other SMEs and made a commitment to support the UN Climate Change High Level Champion’s Race to Zero campaign.
Through this, we joined the global community of organisations to take rigorous and immediate action to halve global emissions by 2030 and deliver a healthier, fairer, net zero world.
About Race to Zero
The world’s largest coalition of non-state actors taking immediate action to halve global emissions by 2030
Race to Zero is a global campaign rallying non-state actors – including companies, cities, regions, financial, educational, and healthcare institutions – to take rigorous and immediate action to halve global emissions by 2030 and deliver a healthier, fairer, net zero world.
Since June 2020, over 14,000 members have joined the campaign and are committed to the same overarching goal: reducing emissions across all scopes swiftly and fairly in line with the Paris Agreement, with transparent action plans and robust near-term targets.
All members must meet robust science-aligned criteria, which was clarified and strengthened through an extensive consultation process in June 2022. Partner initiatives (like SME Climate Hub in Australia) are responsible for helping to bring members to the starting line to credibly race to zero emissions.
Text derived from https://climatechampions.unfccc.int/system/race-to-zero/
What we are doing
Measuring. We have signed the SME Climate Commitment and measure our carbon emissions annually (click on the image to download the latest report).
Taking action. We constructed an action plan to reduce our overall emissions with the goal of eliminating them eventually. Our focus now is on reducing our carbon footprint where possible.
Offsetting our emissions. As a first step in our climate action plan, we are offsetting our emissions through a variety of certified project, i.e. planting trees to remove CO2 from the atmosphere. Below is the latest certificate.
Community
We are committed to help members of our communities develop the skills they need to thrive and to play a greater part in our economy and society.
We do this through:
- Volunteering our time and resources for regular leadership sessions offered to the public at no cost (for example through our Meetup group, participation in the yearly Wyndham Learning Festival, assisting NFP organisations with their value elicitation and strategic planning, guest presentations for small organisations or clubs, etc.
- Donating 10% of our Leadership Journal sales price to The Smith Family, a charity that works every day with thousands of children and their families to help them unlock better futures for themselves.
- Sponsorship funding of leadership programs to support emerging leaders to unleash their full potential.
- Supporting not-for-profit organisations through value elicitation and strategic planning facilitation
- And much more.
Responsible business
We are committed to build trust and achieve positive impact and outcomes for our people, clients, suppliers, and all stakeholders. When exploring different ways of achieving this, we are guided by our values, ethics and morals.
Our responsible business activities include:
- Sound governance, independence and compliance, always maintaining the legality of business activities.
- Conducting business with integrity through safety and fair dealing and respect toward the customer.
- Keeping partnerships and collaborations open and transparent.
- Ensuring physical and emotional health and wellbeing for our team.
- Creating growth opportunities through learning and leadership development for our people.
- Promoting diversity and inclusion organisation-wide and within our leadership programs.
- Preparing for and adapting to a highly dynamic world so our clients can achieve their potential.
- Purchasing and favouring fair trade products and services.
- Sustainability through continuous improvement of business practices.








